Color: Color is made up of three properties: hue, value, and intensity. Hue is the color’s name. Value is the hue’s lightness and darkness (shades and tints). Intensity is the quality of brightness and purity.
Color theory is basic to art. In digital art, it is not the software that decides hue, value and intensity, it is the artist. It is knowing and applying color theory, just like with any other medium. In addition to standard color theory, digital artists need to be familiar with RGB and CMYK colors.
When I published my first book, the publisher would only accept CMYK files for all of my illustrations. The printer I use for my art will only accept RGB files! This is a complicated subject, and confusing if you never even heard about RGB or CMYK.
RGB colors are what you see on a monitor. There are over 16 million possible colors!
CMYK is used for offset and some digital printing. Can only reproduce 60-70% RGB colors.
This finishes the introduction to the 7 elements of art. This is only the most basic definitions of each element. If you are interested in learning more, there are many excellent sites and videos online that go into greater detail about the seven elements of art and color theory.
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